I wanted to create a brand identity that encapsulates the immense world building present on Madvillainy. The entire site would be on one large canvas, with sporadic characters from doom and madlib’s respective universes. These characters reveal themselves as you navigate throughout the site. The aesthetic comes from the comic book villain-inspired samples sprinkled throughout the record. The central design element includes a mural that i created that combines comic book panels of Dr. Doom and mystifying creatures from the covers of THe mind tapes by madlib.